Guide
- Sell
- Templates
Guide
- Sell
- Templates
Guide
- Sell
- Templates
How to Sell Framer Templates (Step-by-Step)
In this Framer blog, I’ll walk you through the exact process of selling templates on the Framer marketplace. I’ll show you how to submit your templates and set up a custom checkout link with Polar.
Posted by
Nandi
Table of contents
Step 1: Explore the Framer marketplace
First things first, head over to the Framer Marketplace. This is where all the templates, components, and plugins live, and where your work can shine too.
In the top-right corner, you’ll find an option to “Create your space.” That’s where you’ll submit your templates, plugins, and other resources.
Before you jump in, take a minute to check out the template requirements.
Framer has a clear list of standards your template needs to meet, everything from layout consistency to thumbnail sizing. Trust me, it’s worth reading this part before you even think about hitting “Submit.”
Step 1: Explore the Framer marketplace
First things first, head over to the Framer Marketplace. This is where all the templates, components, and plugins live, and where your work can shine too.
In the top-right corner, you’ll find an option to “Create your space.” That’s where you’ll submit your templates, plugins, and other resources.
Before you jump in, take a minute to check out the template requirements.
Framer has a clear list of standards your template needs to meet, everything from layout consistency to thumbnail sizing. Trust me, it’s worth reading this part before you even think about hitting “Submit.”
Step 1: Explore the Framer marketplace
First things first, head over to the Framer Marketplace. This is where all the templates, components, and plugins live, and where your work can shine too.
In the top-right corner, you’ll find an option to “Create your space.” That’s where you’ll submit your templates, plugins, and other resources.
Before you jump in, take a minute to check out the template requirements.
Framer has a clear list of standards your template needs to meet, everything from layout consistency to thumbnail sizing. Trust me, it’s worth reading this part before you even think about hitting “Submit.”
Template requirements.
Template requirements.
Template requirements.
Step 2: Prepare your template details
When you create a new template, Framer will ask for some basic info:
Title (e.g., “Folio” — a portfolio template)
Byline (a short one-liner like “A premium portfolio template for creatives”)
Short description (a quick summary that sells the value of your template)
Category & style
Pages and features
Preview link (a Framer subdomain link)
Remix link (the editable project link users get after purchasing)
A good way to write these?
Look at the top-selling templates on the marketplace — see what they say, how they present themselves, and use that as inspiration.
Your short description should explain the value:
Why should someone choose your template over others? Does it have smoother interactions? Better design flexibility? Built-in forms and CMS support? Sell the benefits, not just the layout.
Step 3: Decide between free or paid templates
Here’s where many creators get confused. You can submit free templates, but that means you’re relying on affiliate revenue instead of direct sales.
Here’s the breakdown:
Free templates:
You earn affiliate revenue when users remix your template and start a Framer subscription.
Framer pays you around 50% of that subscription for 12 months.
It’s great long-term, but takes time to build up.
Paid templates:
You get paid instantly per sale plus affiliate revenue if the buyer starts a Framer subscription.
This is by far the better option if your goal is to make consistent income.
So unless you’re just building exposure, always go paid. Set a price — say $99 — and make sure you include that in your marketplace submission.
Step 4: Generate your checkout link
Here’s the part everyone gets stuck on: How do you actually get paid?
When you submit your template to the Framer Marketplace, you’ll notice a field called “Checkout link.” This is where you paste the payment link users will use to buy your template.
That link doesn’t come from Framer, it comes from a third-party payment platform like:
Polar
Lemon Squeezy
Stripe
While Lemon Squeezy used to be the go-to, Polar is now the best option.
It’s reliable, creator-friendly, and acts as a merchant of record, meaning they handle VAT and international taxes for you.
So if someone in, say, Hungary buys your $100 template, Polar automatically handles that 27% VAT — and you just get the net payment. Simple.
Step 2: Prepare your template details
When you create a new template, Framer will ask for some basic info:
Title (e.g., “Folio” — a portfolio template)
Byline (a short one-liner like “A premium portfolio template for creatives”)
Short description (a quick summary that sells the value of your template)
Category & style
Pages and features
Preview link (a Framer subdomain link)
Remix link (the editable project link users get after purchasing)
A good way to write these?
Look at the top-selling templates on the marketplace — see what they say, how they present themselves, and use that as inspiration.
Your short description should explain the value:
Why should someone choose your template over others? Does it have smoother interactions? Better design flexibility? Built-in forms and CMS support? Sell the benefits, not just the layout.
Step 3: Decide between free or paid templates
Here’s where many creators get confused. You can submit free templates, but that means you’re relying on affiliate revenue instead of direct sales.
Here’s the breakdown:
Free templates:
You earn affiliate revenue when users remix your template and start a Framer subscription.
Framer pays you around 50% of that subscription for 12 months.
It’s great long-term, but takes time to build up.
Paid templates:
You get paid instantly per sale plus affiliate revenue if the buyer starts a Framer subscription.
This is by far the better option if your goal is to make consistent income.
So unless you’re just building exposure, always go paid. Set a price — say $99 — and make sure you include that in your marketplace submission.
Step 4: Generate your checkout link
Here’s the part everyone gets stuck on: How do you actually get paid?
When you submit your template to the Framer Marketplace, you’ll notice a field called “Checkout link.” This is where you paste the payment link users will use to buy your template.
That link doesn’t come from Framer, it comes from a third-party payment platform like:
Polar
Lemon Squeezy
Stripe
While Lemon Squeezy used to be the go-to, Polar is now the best option.
It’s reliable, creator-friendly, and acts as a merchant of record, meaning they handle VAT and international taxes for you.
So if someone in, say, Hungary buys your $100 template, Polar automatically handles that 27% VAT — and you just get the net payment. Simple.
Step 2: Prepare your template details
When you create a new template, Framer will ask for some basic info:
Title (e.g., “Folio” — a portfolio template)
Byline (a short one-liner like “A premium portfolio template for creatives”)
Short description (a quick summary that sells the value of your template)
Category & style
Pages and features
Preview link (a Framer subdomain link)
Remix link (the editable project link users get after purchasing)
A good way to write these?
Look at the top-selling templates on the marketplace — see what they say, how they present themselves, and use that as inspiration.
Your short description should explain the value:
Why should someone choose your template over others? Does it have smoother interactions? Better design flexibility? Built-in forms and CMS support? Sell the benefits, not just the layout.
Step 3: Decide between free or paid templates
Here’s where many creators get confused. You can submit free templates, but that means you’re relying on affiliate revenue instead of direct sales.
Here’s the breakdown:
Free templates:
You earn affiliate revenue when users remix your template and start a Framer subscription.
Framer pays you around 50% of that subscription for 12 months.
It’s great long-term, but takes time to build up.
Paid templates:
You get paid instantly per sale plus affiliate revenue if the buyer starts a Framer subscription.
This is by far the better option if your goal is to make consistent income.
So unless you’re just building exposure, always go paid. Set a price — say $99 — and make sure you include that in your marketplace submission.
Step 4: Generate your checkout link
Here’s the part everyone gets stuck on: How do you actually get paid?
When you submit your template to the Framer Marketplace, you’ll notice a field called “Checkout link.” This is where you paste the payment link users will use to buy your template.
That link doesn’t come from Framer, it comes from a third-party payment platform like:
Polar
Lemon Squeezy
Stripe
While Lemon Squeezy used to be the go-to, Polar is now the best option.
It’s reliable, creator-friendly, and acts as a merchant of record, meaning they handle VAT and international taxes for you.
So if someone in, say, Hungary buys your $100 template, Polar automatically handles that 27% VAT — and you just get the net payment. Simple.
Polar checkout link.
Polar checkout link.
Polar checkout link.
Step 5: Set up your product in Polar
Once you’ve signed up for Polar, go to your Products section. This is where you’ll create your template listing.
Example setup:
Name: Folio – Standard License
Description: A modern portfolio template built for creative professionals.
Price: $99 (one-time payment)
Image: Upload a 16:9 thumbnail (you can reuse your Framer thumbnail; it’ll just crop slightly).
Then comes the key part — Benefits.
This is what your buyers get access to after purchasing.
Add the following benefits:
Remix link (the editable Framer project)
Video tutorial (showing how to customize the template)
Free updates
Email support
Each benefit helps you stand out.
A simple “Remix link” is fine, but adding a short customization tutorial instantly makes your offer more valuable.
Step 5: Set up your product in Polar
Once you’ve signed up for Polar, go to your Products section. This is where you’ll create your template listing.
Example setup:
Name: Folio – Standard License
Description: A modern portfolio template built for creative professionals.
Price: $99 (one-time payment)
Image: Upload a 16:9 thumbnail (you can reuse your Framer thumbnail; it’ll just crop slightly).
Then comes the key part — Benefits.
This is what your buyers get access to after purchasing.
Add the following benefits:
Remix link (the editable Framer project)
Video tutorial (showing how to customize the template)
Free updates
Email support
Each benefit helps you stand out.
A simple “Remix link” is fine, but adding a short customization tutorial instantly makes your offer more valuable.
Step 5: Set up your product in Polar
Once you’ve signed up for Polar, go to your Products section. This is where you’ll create your template listing.
Example setup:
Name: Folio – Standard License
Description: A modern portfolio template built for creative professionals.
Price: $99 (one-time payment)
Image: Upload a 16:9 thumbnail (you can reuse your Framer thumbnail; it’ll just crop slightly).
Then comes the key part — Benefits.
This is what your buyers get access to after purchasing.
Add the following benefits:
Remix link (the editable Framer project)
Video tutorial (showing how to customize the template)
Free updates
Email support
Each benefit helps you stand out.
A simple “Remix link” is fine, but adding a short customization tutorial instantly makes your offer more valuable.
Polar dashboard.
Polar dashboard.
Polar dashboard.
Step 6: Create tiered pricing
If you want to maximize your earnings, offer two versions of your template:
Standard License — $99
→ Use on one website.
Pro License — $149
→ Includes the Figma file, unlimited usage, or extra design assets.
You can create both as separate products inside Polar, then combine them under one checkout link so users can choose which license they want.
Tiered pricing not only increases your average sale but also gives buyers flexibility, and that’s exactly what you want.
Step 7: Add your checkout link to Framer
Once your Polar product is ready, grab the checkout link. This is the link people will be redirected to when they click “Buy Template” on the Framer Marketplace.
Paste that link into the Checkout Link field on your Framer submission form. Double-check your images, description, links, and pricing — and then hit Submit.
That’s it. You’ve officially submitted your first paid Framer template!
Step 8: Deliver value beyond the template
Don’t stop at selling the file. Offer things that make buyers feel supported:
A quick-start video tutorial.
Free lifetime updates.
Direct email support.
These small touches make a huge difference in reviews, word-of-mouth, and repeat buyers.
Remember: you’re not just selling a layout. You’re selling a solution.
Step 9: Watch your revenue grow
Once your template is live, promote it! Post it on X (Twitter), share it in the Framer Discord, or showcase it in your portfolio.
You’ll start seeing payments come in through Polar, and over time, affiliate revenue from users who start new Framer subscriptions. And just like that, you’ve built a digital product that earns while you sleep.
Wrapping up
Selling templates on Framer isn’t about luck, it’s about clarity and setup. Once you get through this process once, it’s easy to repeat and scale.
So if you’ve been sitting on a cool template idea… this is your sign. Package it, polish it, price it, and get it live on the Framer Marketplace.
Step 6: Create tiered pricing
If you want to maximize your earnings, offer two versions of your template:
Standard License — $99
→ Use on one website.
Pro License — $149
→ Includes the Figma file, unlimited usage, or extra design assets.
You can create both as separate products inside Polar, then combine them under one checkout link so users can choose which license they want.
Tiered pricing not only increases your average sale but also gives buyers flexibility, and that’s exactly what you want.
Step 7: Add your checkout link to Framer
Once your Polar product is ready, grab the checkout link. This is the link people will be redirected to when they click “Buy Template” on the Framer Marketplace.
Paste that link into the Checkout Link field on your Framer submission form. Double-check your images, description, links, and pricing — and then hit Submit.
That’s it. You’ve officially submitted your first paid Framer template!
Step 8: Deliver value beyond the template
Don’t stop at selling the file. Offer things that make buyers feel supported:
A quick-start video tutorial.
Free lifetime updates.
Direct email support.
These small touches make a huge difference in reviews, word-of-mouth, and repeat buyers.
Remember: you’re not just selling a layout. You’re selling a solution.
Step 9: Watch your revenue grow
Once your template is live, promote it! Post it on X (Twitter), share it in the Framer Discord, or showcase it in your portfolio.
You’ll start seeing payments come in through Polar, and over time, affiliate revenue from users who start new Framer subscriptions. And just like that, you’ve built a digital product that earns while you sleep.
Wrapping up
Selling templates on Framer isn’t about luck, it’s about clarity and setup. Once you get through this process once, it’s easy to repeat and scale.
So if you’ve been sitting on a cool template idea… this is your sign. Package it, polish it, price it, and get it live on the Framer Marketplace.
Step 6: Create tiered pricing
If you want to maximize your earnings, offer two versions of your template:
Standard License — $99
→ Use on one website.
Pro License — $149
→ Includes the Figma file, unlimited usage, or extra design assets.
You can create both as separate products inside Polar, then combine them under one checkout link so users can choose which license they want.
Tiered pricing not only increases your average sale but also gives buyers flexibility, and that’s exactly what you want.
Step 7: Add your checkout link to Framer
Once your Polar product is ready, grab the checkout link. This is the link people will be redirected to when they click “Buy Template” on the Framer Marketplace.
Paste that link into the Checkout Link field on your Framer submission form. Double-check your images, description, links, and pricing — and then hit Submit.
That’s it. You’ve officially submitted your first paid Framer template!
Step 8: Deliver value beyond the template
Don’t stop at selling the file. Offer things that make buyers feel supported:
A quick-start video tutorial.
Free lifetime updates.
Direct email support.
These small touches make a huge difference in reviews, word-of-mouth, and repeat buyers.
Remember: you’re not just selling a layout. You’re selling a solution.
Step 9: Watch your revenue grow
Once your template is live, promote it! Post it on X (Twitter), share it in the Framer Discord, or showcase it in your portfolio.
You’ll start seeing payments come in through Polar, and over time, affiliate revenue from users who start new Framer subscriptions. And just like that, you’ve built a digital product that earns while you sleep.
Wrapping up
Selling templates on Framer isn’t about luck, it’s about clarity and setup. Once you get through this process once, it’s easy to repeat and scale.
So if you’ve been sitting on a cool template idea… this is your sign. Package it, polish it, price it, and get it live on the Framer Marketplace.
