Guide
- Conversions
- Websites
Guide
- Conversions
- Websites
Guide
- Conversions
- Websites
How to Optimize Conversions on Your Framer Websites
Your button looks great, but no one’s clicking it. Why? Because people scroll fast, skim hard, and miss things that don’t demand attention. With just one smart interaction in Framer, you can boost engagement, guide clicks, and make your “Get Started” button impossible to ignore all without redesigning a single section. Let me show you how.
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Nandi
Table of contents
The problem: People aren’t clicking
You can have the most gorgeous “Get Started” button on the planet… but if no one’s clicking it, it’s just decoration.
The truth is, users scroll quickly. They skim. They bounce. And if your CTA doesn’t immediately stand out or guide them toward the next step, they’ll miss it entirely.
Meet the CTA button pointer component
This Framer component is a dynamic, animated arrow that follows your cursor and “subtly” points to your call-to-action.
It feels interactive, intentional, and fun. More importantly, it helps your CTA feel clickable. The animation grabs attention, the motion creates momentum, and suddenly your “Get Started” button isn’t just a button, it’s a beacon.
Whether you’re promoting a product, collecting emails, or driving traffic to a signup flow, this little pointer makes your CTA impossible to ignore.
The problem: People aren’t clicking
You can have the most gorgeous “Get Started” button on the planet… but if no one’s clicking it, it’s just decoration.
The truth is, users scroll quickly. They skim. They bounce. And if your CTA doesn’t immediately stand out or guide them toward the next step, they’ll miss it entirely.
Meet the CTA button pointer component
This Framer component is a dynamic, animated arrow that follows your cursor and “subtly” points to your call-to-action.
It feels interactive, intentional, and fun. More importantly, it helps your CTA feel clickable. The animation grabs attention, the motion creates momentum, and suddenly your “Get Started” button isn’t just a button, it’s a beacon.
Whether you’re promoting a product, collecting emails, or driving traffic to a signup flow, this little pointer makes your CTA impossible to ignore.
The problem: People aren’t clicking
You can have the most gorgeous “Get Started” button on the planet… but if no one’s clicking it, it’s just decoration.
The truth is, users scroll quickly. They skim. They bounce. And if your CTA doesn’t immediately stand out or guide them toward the next step, they’ll miss it entirely.
Meet the CTA button pointer component
This Framer component is a dynamic, animated arrow that follows your cursor and “subtly” points to your call-to-action.
It feels interactive, intentional, and fun. More importantly, it helps your CTA feel clickable. The animation grabs attention, the motion creates momentum, and suddenly your “Get Started” button isn’t just a button, it’s a beacon.
Whether you’re promoting a product, collecting emails, or driving traffic to a signup flow, this little pointer makes your CTA impossible to ignore.
CTA button pointer.
CTA button pointer.
CTA button pointer.
Why this works so well
Humans are wired to notice movement, especially movement that responds to them. When an arrow starts following your cursor and pointing to something specific, it sends a signal: “This is important.”
That kind of interactive feedback is exactly what keeps people engaged. It feels personal and responsive. It creates a connection, even if it’s just between a mouse pointer and a button. It’s a “subtle” nudge. But sometimes, that’s all your conversion rate needs.
How to use it in Framer
Getting started with the CTA Button Pointer is quick and painless. First, drop the component onto your Framer canvas. Then, link it to your call-to-action button so it knows what to point at. From there, you can customize everything, from the arrow’s color and thickness to its line type (solid, dashed, or dotted).
Want to fine-tune the style? You’ve got options for gap spacing, line cap shape, and tip length. You can also toggle a live preview in the editor to see how your animation looks before testing it with real cursor movement.
Depending on your layout, you can even control whether the button stretches full-width or sticks to its default size. Super flexible, super fun to play with.
Why this works so well
Humans are wired to notice movement, especially movement that responds to them. When an arrow starts following your cursor and pointing to something specific, it sends a signal: “This is important.”
That kind of interactive feedback is exactly what keeps people engaged. It feels personal and responsive. It creates a connection, even if it’s just between a mouse pointer and a button. It’s a “subtle” nudge. But sometimes, that’s all your conversion rate needs.
How to use it in Framer
Getting started with the CTA Button Pointer is quick and painless. First, drop the component onto your Framer canvas. Then, link it to your call-to-action button so it knows what to point at. From there, you can customize everything, from the arrow’s color and thickness to its line type (solid, dashed, or dotted).
Want to fine-tune the style? You’ve got options for gap spacing, line cap shape, and tip length. You can also toggle a live preview in the editor to see how your animation looks before testing it with real cursor movement.
Depending on your layout, you can even control whether the button stretches full-width or sticks to its default size. Super flexible, super fun to play with.
Why this works so well
Humans are wired to notice movement, especially movement that responds to them. When an arrow starts following your cursor and pointing to something specific, it sends a signal: “This is important.”
That kind of interactive feedback is exactly what keeps people engaged. It feels personal and responsive. It creates a connection, even if it’s just between a mouse pointer and a button. It’s a “subtle” nudge. But sometimes, that’s all your conversion rate needs.
How to use it in Framer
Getting started with the CTA Button Pointer is quick and painless. First, drop the component onto your Framer canvas. Then, link it to your call-to-action button so it knows what to point at. From there, you can customize everything, from the arrow’s color and thickness to its line type (solid, dashed, or dotted).
Want to fine-tune the style? You’ve got options for gap spacing, line cap shape, and tip length. You can also toggle a live preview in the editor to see how your animation looks before testing it with real cursor movement.
Depending on your layout, you can even control whether the button stretches full-width or sticks to its default size. Super flexible, super fun to play with.
The CTA button pointer component properties in Framer.
The CTA button pointer component properties in Framer.
The CTA button pointer component properties in Framer.
Quick tips to maximize conversions
Once you’ve added the pointer, here are a few pro moves to make it even more effective:
Use contrasting colors to help the arrow stand out on any background.
Pair it with a hover animation, like scaling or glowing to add another layer of interaction.
Keep it exclusive to your main CTA so it doesn’t lose its impact.
Small details like these go a long way in making your CTA not just visible, but irresistible.
Wrapping up
You don’t always need to redesign your whole landing page to get better results. Sometimes, it’s the little things — like a moving arrow that points to your CTA — that make all the difference.
With the CTA Button Pointer Component, you’re not just designing buttons. You’re guiding people toward action. You’re improving clarity. And you’re doing it in a way that feels smooth, playful, and purposeful.
Quick tips to maximize conversions
Once you’ve added the pointer, here are a few pro moves to make it even more effective:
Use contrasting colors to help the arrow stand out on any background.
Pair it with a hover animation, like scaling or glowing to add another layer of interaction.
Keep it exclusive to your main CTA so it doesn’t lose its impact.
Small details like these go a long way in making your CTA not just visible, but irresistible.
Wrapping up
You don’t always need to redesign your whole landing page to get better results. Sometimes, it’s the little things — like a moving arrow that points to your CTA — that make all the difference.
With the CTA Button Pointer Component, you’re not just designing buttons. You’re guiding people toward action. You’re improving clarity. And you’re doing it in a way that feels smooth, playful, and purposeful.
Quick tips to maximize conversions
Once you’ve added the pointer, here are a few pro moves to make it even more effective:
Use contrasting colors to help the arrow stand out on any background.
Pair it with a hover animation, like scaling or glowing to add another layer of interaction.
Keep it exclusive to your main CTA so it doesn’t lose its impact.
Small details like these go a long way in making your CTA not just visible, but irresistible.
Wrapping up
You don’t always need to redesign your whole landing page to get better results. Sometimes, it’s the little things — like a moving arrow that points to your CTA — that make all the difference.
With the CTA Button Pointer Component, you’re not just designing buttons. You’re guiding people toward action. You’re improving clarity. And you’re doing it in a way that feels smooth, playful, and purposeful.
