Guide
- Template
- How-to
Guide
- Template
- How-to
Guide
- Template
- How-to
How to Be Successful With a Framer Template
The Framer community is booming, the marketplace is growing fast, and Framer itself just secured $100 million in funding—meaning more users, more features, and more buyers for your templates. If you want to be successful with Framer templates, there are really two stages you need to nail. Let’s break it down
Posted by
Nandi
Table of contents
Step 1: Getting approved
Before you even think about sales, you need to pass Framer’s official requirements. This is your non-negotiable baseline. You can find the full Framer template requirements here.
Step 1: Getting approved
Before you even think about sales, you need to pass Framer’s official requirements. This is your non-negotiable baseline. You can find the full Framer template requirements here.
Step 1: Getting approved
Before you even think about sales, you need to pass Framer’s official requirements. This is your non-negotiable baseline. You can find the full Framer template requirements here.
Template requirements.
Template requirements.
Template requirements.
A few key things to pay attention to:
Responsive design — Your template must look good on desktop, tablet, and mobile. No excuses.
Clean organization — Layers and components should be named properly. If reviewers can’t understand your structure, users won’t either.
Performance — Avoid overly heavy animations or unoptimized assets that could slow down load times.
Accessibility — Include alt text, clear contrast ratios, and a logical heading structure.
If you skip these basics, you’ll get rejected instantly. So nail the fundamentals first.
Step 2: Standing out in the marketplace
Passing the requirements gets you in the door, but it doesn’t guarantee success. Once you’re live, the real game is about standing out among hundreds of other templates. Here’s how:
A few key things to pay attention to:
Responsive design — Your template must look good on desktop, tablet, and mobile. No excuses.
Clean organization — Layers and components should be named properly. If reviewers can’t understand your structure, users won’t either.
Performance — Avoid overly heavy animations or unoptimized assets that could slow down load times.
Accessibility — Include alt text, clear contrast ratios, and a logical heading structure.
If you skip these basics, you’ll get rejected instantly. So nail the fundamentals first.
Step 2: Standing out in the marketplace
Passing the requirements gets you in the door, but it doesn’t guarantee success. Once you’re live, the real game is about standing out among hundreds of other templates. Here’s how:
A few key things to pay attention to:
Responsive design — Your template must look good on desktop, tablet, and mobile. No excuses.
Clean organization — Layers and components should be named properly. If reviewers can’t understand your structure, users won’t either.
Performance — Avoid overly heavy animations or unoptimized assets that could slow down load times.
Accessibility — Include alt text, clear contrast ratios, and a logical heading structure.
If you skip these basics, you’ll get rejected instantly. So nail the fundamentals first.
Step 2: Standing out in the marketplace
Passing the requirements gets you in the door, but it doesn’t guarantee success. Once you’re live, the real game is about standing out among hundreds of other templates. Here’s how:
Marketplace on Framer.
Marketplace on Framer.
Marketplace on Framer.
Add a wow factor
Think of the marketplace like a billboard. People are scrolling fast, you have a split second to grab attention.
That could be:
A slick animation or interaction demo.
A striking thumbnail that makes someone stop scrolling.
A unique design style not already oversaturated (like minimalist portfolios).
Your wow factor isn’t just about looking good, it’s about getting the click.
Craft a strong offer
A template by itself is just… a template. The top sellers usually bundle extra value into their offer.
For example:
Multiple homepage variations.
Pre-made social media graphics.
A short tutorial video showing how to customize it.
Extra resources, like a guide on turning visitors into clients.
Think of it like this: a buyer isn’t paying for “a template,” they’re paying for a solution to their problem. The bigger your offer, the easier the decision.
Find your angle
The title and positioning of your template matter more than you think.
“Minimalist Personal Portfolio” might describe what you built, but it won’t sell. It’s too generic. Instead, angle it toward a specific audience or use case:
“Portfolio Template for Freelance Designers”
“Bold Landing Page Template for SaaS Startups”
“Creative Resume Website Template for Developers”
The right angle makes your template feel tailor-made for someone, which is way more compelling than “just another template.”
Share the journey
While most buyers come directly from the Framer marketplace, don’t underestimate the power of building in public. Sharing your progress on Twitter/X (like Hamza and others do) helps you grow an audience, attract clients, and build credibility. Even if it doesn’t drive immediate sales, it creates opportunities later.
Final thoughts
If you want to succeed with Framer templates, think of it in two phases:
Get approved — Follow the official requirements to the letter. (See them here)
Stand out — Give your template a wow factor, craft a real offer, and position it with a clear angle.
At the end of the day, the templates that sell aren’t always the most “perfectly designed”—they’re the ones that grab attention, solve problems, and feel impossible to ignore.
So if you’re thinking about riding this wave, start now. Build smart, package your work well, and you might just find yourself earning passive income while others are still “thinking about it.”
Add a wow factor
Think of the marketplace like a billboard. People are scrolling fast, you have a split second to grab attention.
That could be:
A slick animation or interaction demo.
A striking thumbnail that makes someone stop scrolling.
A unique design style not already oversaturated (like minimalist portfolios).
Your wow factor isn’t just about looking good, it’s about getting the click.
Craft a strong offer
A template by itself is just… a template. The top sellers usually bundle extra value into their offer.
For example:
Multiple homepage variations.
Pre-made social media graphics.
A short tutorial video showing how to customize it.
Extra resources, like a guide on turning visitors into clients.
Think of it like this: a buyer isn’t paying for “a template,” they’re paying for a solution to their problem. The bigger your offer, the easier the decision.
Find your angle
The title and positioning of your template matter more than you think.
“Minimalist Personal Portfolio” might describe what you built, but it won’t sell. It’s too generic. Instead, angle it toward a specific audience or use case:
“Portfolio Template for Freelance Designers”
“Bold Landing Page Template for SaaS Startups”
“Creative Resume Website Template for Developers”
The right angle makes your template feel tailor-made for someone, which is way more compelling than “just another template.”
Share the journey
While most buyers come directly from the Framer marketplace, don’t underestimate the power of building in public. Sharing your progress on Twitter/X (like Hamza and others do) helps you grow an audience, attract clients, and build credibility. Even if it doesn’t drive immediate sales, it creates opportunities later.
Final thoughts
If you want to succeed with Framer templates, think of it in two phases:
Get approved — Follow the official requirements to the letter. (See them here)
Stand out — Give your template a wow factor, craft a real offer, and position it with a clear angle.
At the end of the day, the templates that sell aren’t always the most “perfectly designed”—they’re the ones that grab attention, solve problems, and feel impossible to ignore.
So if you’re thinking about riding this wave, start now. Build smart, package your work well, and you might just find yourself earning passive income while others are still “thinking about it.”
Add a wow factor
Think of the marketplace like a billboard. People are scrolling fast, you have a split second to grab attention.
That could be:
A slick animation or interaction demo.
A striking thumbnail that makes someone stop scrolling.
A unique design style not already oversaturated (like minimalist portfolios).
Your wow factor isn’t just about looking good, it’s about getting the click.
Craft a strong offer
A template by itself is just… a template. The top sellers usually bundle extra value into their offer.
For example:
Multiple homepage variations.
Pre-made social media graphics.
A short tutorial video showing how to customize it.
Extra resources, like a guide on turning visitors into clients.
Think of it like this: a buyer isn’t paying for “a template,” they’re paying for a solution to their problem. The bigger your offer, the easier the decision.
Find your angle
The title and positioning of your template matter more than you think.
“Minimalist Personal Portfolio” might describe what you built, but it won’t sell. It’s too generic. Instead, angle it toward a specific audience or use case:
“Portfolio Template for Freelance Designers”
“Bold Landing Page Template for SaaS Startups”
“Creative Resume Website Template for Developers”
The right angle makes your template feel tailor-made for someone, which is way more compelling than “just another template.”
Share the journey
While most buyers come directly from the Framer marketplace, don’t underestimate the power of building in public. Sharing your progress on Twitter/X (like Hamza and others do) helps you grow an audience, attract clients, and build credibility. Even if it doesn’t drive immediate sales, it creates opportunities later.
Final thoughts
If you want to succeed with Framer templates, think of it in two phases:
Get approved — Follow the official requirements to the letter. (See them here)
Stand out — Give your template a wow factor, craft a real offer, and position it with a clear angle.
At the end of the day, the templates that sell aren’t always the most “perfectly designed”—they’re the ones that grab attention, solve problems, and feel impossible to ignore.
So if you’re thinking about riding this wave, start now. Build smart, package your work well, and you might just find yourself earning passive income while others are still “thinking about it.”
