Guide
- A/B
- Testing
Guide
- A/B
- Testing
Guide
- A/B
- Testing
How to A/B Test Your Framer Websites
Want to know one of the simplest hacks for boosting conversions in Framer? It’s called A/B testing—and the best part is, you can do it directly inside Framer without needing any third-party tools. Here’s how it works step by step:
Posted by
Nandi
Table of contents
Step 1: Pick what to track
Go to the page you want to test and select the button (or element) you want to measure. Add a tracking ID to it. This will let Framer know when a visitor clicks and converts.
Step 1: Pick what to track
Go to the page you want to test and select the button (or element) you want to measure. Add a tracking ID to it. This will let Framer know when a visitor clicks and converts.
Step 1: Pick what to track
Go to the page you want to test and select the button (or element) you want to measure. Add a tracking ID to it. This will let Framer know when a visitor clicks and converts.
Adding tracking ID.
Adding tracking ID.
Adding tracking ID.
Step 2: Create a new test
Next, select your page and click “New A/B test.”
Framer will instantly generate two versions of your page: Variant A (your original) and Variant B (your experiment).
Step 3: Tweak variant b
Open up Variant B and make some changes. This could be:
Changing your headline
Adjusting button copy
Swapping in a different hero image
Testing a new layout
The goal here is to make small, focused tweaks so you can measure what actually makes a difference.
Step 4: Set up tracking
At the bottom, click the configure button.
Hit Add step
Choose the tracking ID you created earlier
This tells Framer which action to measure as the conversion event for your test.
Step 5: Launch your test
Step 2: Create a new test
Next, select your page and click “New A/B test.”
Framer will instantly generate two versions of your page: Variant A (your original) and Variant B (your experiment).
Step 3: Tweak variant b
Open up Variant B and make some changes. This could be:
Changing your headline
Adjusting button copy
Swapping in a different hero image
Testing a new layout
The goal here is to make small, focused tweaks so you can measure what actually makes a difference.
Step 4: Set up tracking
At the bottom, click the configure button.
Hit Add step
Choose the tracking ID you created earlier
This tells Framer which action to measure as the conversion event for your test.
Step 5: Launch your test
Step 2: Create a new test
Next, select your page and click “New A/B test.”
Framer will instantly generate two versions of your page: Variant A (your original) and Variant B (your experiment).
Step 3: Tweak variant b
Open up Variant B and make some changes. This could be:
Changing your headline
Adjusting button copy
Swapping in a different hero image
Testing a new layout
The goal here is to make small, focused tweaks so you can measure what actually makes a difference.
Step 4: Set up tracking
At the bottom, click the configure button.
Hit Add step
Choose the tracking ID you created earlier
This tells Framer which action to measure as the conversion event for your test.
Step 5: Launch your test
Launching A/B test.
Launching A/B test.
Launching A/B test.
Now hit Start test. Framer will automatically split your traffic between Variant A and Variant B, tracking how many conversions each one gets.
Step 6: Review the results
After a few days (depending on your traffic), you’ll be able to see how each version performs. If Variant B outperforms Variant A, you’ve got a winner—and your site just got better at converting.
Wrapping up
A/B testing in Framer is fast, simple, and insanely powerful. Instead of guessing which design choice will work better, you can let your audience decide with real data.
If you’re serious about improving conversions, start running tests today. Your future self (and your business) will thank you.
Now hit Start test. Framer will automatically split your traffic between Variant A and Variant B, tracking how many conversions each one gets.
Step 6: Review the results
After a few days (depending on your traffic), you’ll be able to see how each version performs. If Variant B outperforms Variant A, you’ve got a winner—and your site just got better at converting.
Wrapping up
A/B testing in Framer is fast, simple, and insanely powerful. Instead of guessing which design choice will work better, you can let your audience decide with real data.
If you’re serious about improving conversions, start running tests today. Your future self (and your business) will thank you.
Now hit Start test. Framer will automatically split your traffic between Variant A and Variant B, tracking how many conversions each one gets.
Step 6: Review the results
After a few days (depending on your traffic), you’ll be able to see how each version performs. If Variant B outperforms Variant A, you’ve got a winner—and your site just got better at converting.
Wrapping up
A/B testing in Framer is fast, simple, and insanely powerful. Instead of guessing which design choice will work better, you can let your audience decide with real data.
If you’re serious about improving conversions, start running tests today. Your future self (and your business) will thank you.
